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Chapter-01

Overview

Who Are We

e360Digital, a full-service digital agency specializing in creative and strategic solutions to elevate brand identities.

Target Audience

Public and private schools, non-profit organizations, and small entities experiencing growth and seeking innovative solutions.

Name for Logo

Futurum Paratus

Background Preference

Black (But client was open to other colour options)

Overall Message

Growth, forward thinking and preparedness.

Inspiration

Minimalist logos with a preference for white or silver on black.

Chapter-01

Overview

Research

In-depth analysis of Futurum Paratus's values, mission, and target audience to inform the design process.

Mood Board

Icon Selection

Exploration and curation of potential icons that resonate with Futurum Paratus's unique attributes.

Concept

Development of a design concept aligned with the brand's
values and aspirations.

Chapter-03

Identity

Logo Variation

Logo Vertical

Logo Horizontal

Typeface

Careful selection of a typeface that compliments the logo and
reinforces the brand's characteristics.

Mont

Aa

Heavy

A B C D E F G H I J K L M N O P Q R S T U V X Y Z
a b c d e f g h i j k l m n o p q r s t u v x y z
0 1 2 3 4 5 6 7 8 9 0 . , : ? () {} []

A B C D E F G H I J K L M N O P Q R S T U V X Y Z a b c d e f g h i j k l m n o p q r s t u v x y z 0 1 2 3 4 5 6 7 8 9 0 . , : ? () {} []

Aa

Extra Light

Colour Scheme

Strategic choice of colours to convey the essence of growth,
forward thinking, and preparedness.

Pantone 273 C

Hex: #262262

R: 38
G: 34
B: 98
C:100
M: 100
Y: 30
K: 21

Pantone 298 C

Hex: #26ace2

R:38
G: 172
B: 226
C: 70
M: 14
Y: 0
K: 0

Chapter-04

Visual Identity

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