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Brand Strategy

Project Overview

Elevate Medicine Collective was looking for a dynamic logo design signifying a pivotal step in solidifying its brand identity within the wellness niche. With a focus on well-being and community enrichment, the project aimed to encapsulate the brand’s objectives and approach through a visually compelling and enticing logo design.

Design Guidelines

The client emphasized a preference for a clean and crisp design, with specific elements such as a brown bear, a salmon, a floatplane resembling a Cessna 185, and mountains. They desired a visually compelling logo that would resonate with their target audience, evoking a sense of confidence in the professionalism and expertise of the 61 North Wilderness team.

The Problem

Elevate Medicine Collective grappled with the challenge of visually representing its comprehensive offerings of movement, food as medicine, and herbal remedies within a singular, cohesive logo. The brand sought a solution that would authentically reflect its interconnected values and diverse services.

The Challenge

The primary challenge lay in distilling the essence of Elevate Medicine Collective’s approach into a visually striking logo, balancing elements of movement, nourishment, and natural remedies to create a coherent visual representation of the brand.

The Solution

We embarked on a meticulous design journey, opting for a collaborative ideation and strategic refinement to create a logo that successfully encapsulated Elevate Medicine Collective’s vibrant community-centric philosophy. By aligning the brand’s vision with a versatile and distinctive representation, the solution emphasized the brand’s commitment to inclusive well-being and community empowerment.

Logo Variation

Typeface

Oswald

Aa
Bold
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Aa
Light
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Color Scheme

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