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Brand Strategy

Project Overview

e360Digital was tasked with the rebranding of Taege Law Offices, a boutique legal firm specializing in family law. The primary objective was to create a logo that reflects the firm’s professional expertise, sophistication, and exclusivity, while distinctly setting them apart from traditional, outdated law firm imagery.

Target Audience

The target audience for Taege Law Offices comprises middle-aged professionals in the 30s, 40s, and 50s age group, with a household income exceeding $200,000. These individuals typically require legal services for complex family law matters, demanding a high level of expertise and discretion.

Brand Identity

Taege Law Offices prides itself on being a boutique firm that provides exceptional legal services. The brand identity aims to convey an image of distinction, refinement, and exclusivity, setting the firm apart from conventional and outdated legal practices. The logo serves as the cornerstone of the brand identity, representing the firm’s values.

Requirements

The client expressed a clear desire to avoid any traditional legal imagery, such as scales of justice, gavels, or Lady Justice. The existing color palette of gold and navy/dark blue was to be retained. The logo was expected to exude professionalism, sleekness, and a sense of superiority, reflecting the firm’s commitment to excellence and differentiation from competitors.

Colour Palette

The color palette chosen for the logo design was centered around sophisticated gold and navy/dark blue tones. These colors were selected to evoke a sense of luxury and exclusivity, aligning with the firm’s premium positioning in the legal industry.

Typography

The typography was carefully chosen to complement the brand’s refined and contemporary image. A sleek and modern font was selected to convey professionalism and sophistication, ensuring that the logo’s text was easily legible and visually appealing.

Mission

Taege Law Offices’ mission is to provide tailored, expert legal services with a focus on discretion, empathy, and superior results. The firm aims to redefine the client experience in the legal sector, fostering trust and confidence through personalized, high-quality legal representation.

Vision

The vision of Taege Law Offices is to be recognized as a leading authority in the field of family law, setting new standards for excellence and professionalism. The firm aspires to continuously innovate and adapt to the evolving legal landscape, providing unparalleled solutions to complex legal challenges.

Mood Board

Sketch to Vector

The Final Result

Branding Colours

Hex Code
#0d1a44
Hex Code
#0d1a44
Hex Code
#0d1a44

Branding Colours

Brand Typeface

Brand
Typography

Poppins Regular

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Aa

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Brand Pattern

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