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Project Overview

e360Digital successfully completed a comprehensive logo design project for Nor-Com, a dynamic and forward-thinking technology, and digital marketing consultancy firm. With a goal to create a professional, innovative, and sophisticated brand identity, e360Digital embarked on a creative journey to craft a logo that would encapsulate Nor-Com’s core values and aspirations.

Nor-Com is a pioneering B2B digital marketing and technology consultancy company. With a commitment to delivering cutting-edge solutions and valuable services, Nor-Com aims to establish itself as a prominent player in the digital landscape. Their emphasis on innovation and professionalism sets them apart in a competitive market.

The Company

e360Digital is a premier digital agency known for its innovative approach and comprehensive range of digital solutions. With a dedicated team of creative professionals, we specialize in providing cutting-edge strategies for branding, web design, and digital marketing. Our commitment to excellence has positioned us as a trusted partner for businesses seeking to thrive in the online sphere.

The Challenge

The challenge was to design a logo that not only represented Nor-Com’s professional and innovative approach but also conveyed a sense of reliability and trustworthiness to potential clients. Balancing a contemporary look with a hint of corporate sophistication was crucial to ensure the logo would resonate with the target audience.

The Solution

e360Digital approached the challenge by analyzing Nor-Com’s brand attributes and market positioning. Through a collaborative process, the team devised a comprehensive strategy to create a logo that would serve as a visual representation of Nor-Com’s commitment to excellence and technological prowess.

Logo Elements

The logo elements were crafted to reflect Nor-Com’s emphasis on progress and growth. The incorporation of a dynamic icon that symbolizes upward momentum and positive outcomes was a key aspect of the logo’s design. The use of a sleek and contemporary font aimed to convey a sense of modernity and professionalism.

Idea Exploration

During the ideation phase, e360Digital explored various conceptual directions, ensuring that each idea was aligned with Nor-Com’s core values. Four initial concepts were developed, each highlighting different aspects of Nor-Com’s brand identity, including technological expertise, innovative solutions, and professionalism.

Typography and Fonts

e360Digital curated a collection of modern, rounded, and bold fonts that exuded professionalism and sophistication. Experimenting with different font families, the team focused on finding the perfect balance between a contemporary aesthetic and a corporate appeal.

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Futura LT Bold

Aa

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
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Futura LT Bold

Color Palettes

The chosen color palettes for the logo underwent careful consideration. Shades were selected to reflect Nor-Com’s identity as a progressive and tech-savvy consultancy firm. Vibrant yet sophisticated hues were employed to evoke a sense of dynamism and innovation.

Preview

Throughout the design process, e360Digital presented Nor-Com with a series of previews, incorporating their feedback to refine the logo further. Various color and font combinations were explored, alongside adjustments in icon placement and size, ensuring that every element aligned seamlessly with Nor-Com’s brand vision.

Summary

In conclusion, the collaborative efforts between Nor-Com and e360Digital culminated in the creation of a logo that embodies Nor-Com’s core values of professionalism, innovation, and technological excellence. The final design represents a harmonious blend of modernity, corporate sophistication, and forward-thinking solutions, establishing Nor-Com as a formidable force in the digital consultancy sphere.

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