Project Overview Property Development Management Professionals (PDMP) is a prominent entity in the real estate industry...Read More
e360Digital was entrusted with the creation of a seamless logo design for 61 North Wilderness, a top-leading company that provides supplies and services for people who want to go camping and hiking in the wild places of Alaska. The client’s specific requirements included the incorporation of a brown bear, a salmon or rainbow trout, a floatplane, and mountains into the logo. They desired a design that exuded professionalism and class while appealing to a target audience of wealthy men between the ages of 35-75 and big corporations.
61 North Wilderness aspires to be recognized as a premier provider of exclusive, guided wilderness adventures in Alaska, offering unparalleled experiences amidst the natural beauty of the northern landscapes. The brand identity should communicate trust, adventure, and a commitment to delivering exceptional service in the wilderness tourism sector.
The logo was designed for multiple uses, including digital platforms, print materials, merchandise, and potentially as a prominent feature on the company’s wilderness equipment and clothing. It was intended to serve as the primary visual representation of the brand, capturing the essence of 61 North Wilderness in a single emblematic image.
The selection of colors played a crucial role in conveying the desired message and eliciting specific emotional responses from the target audience. By incorporating shades of blue to signify trust and professionalism, while subtly infusing natural hues to evoke the pristine beauty of the Alaskan wilderness, the logo was crafted to resonate with the adventurous spirit and refined tastes of the brand’s clientele.
To capture the essence of 61 North Wilderness, a premier provider of guided Alaskan adventures, e360Digital crafted a captivating and timeless logo.
The logo features a majestic brown bear, a soaring salmon, and a rugged mountain range, all rendered in rich, evocative colors that evoke the sense of wonder and awe that awaits visitors to the Alaskan wilderness. Targeting affluent individuals and corporate entities, the logo’s timeless design and versatile application solidify 61 North Wilderness’s position as a premier provider of guided Alaskan adventures.
It was the story of a logo that evokes the wonder and awe of the Alaskan wilderness, brought to life by e360Digital.
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