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Project Overview

e360Digital recently partnered with Nev Santana, a Brooklyn-based author and creative storyteller, to redesign his website. With a passion for writing and a desire to inspire individuals from diverse backgrounds, Nev aims to create a modern, user-friendly platform that showcases his literary works, including books and artwork.

Challenges

Nev expressed frustration with the inflexibility of his existing website, making it difficult for him to make timely adjustments. Additionally, the website lacked modern aesthetics and failed to effectively showcase his diverse portfolio of books and artwork.

Objectives & Goals

Target Audience

Nev's target audience ranges from ages 18 to 50, with a focus on individuals who appreciate creativity and storytelling. The redesigned website aims to cater to this demographic by speaking to their creative sensibilities and offering an immersive experience.

Branding & Messaging

The redesigned website will embody Nev's brand identity, characterized by sleek modernity and stylistic creativity. It will convey his values of inspiration, diversity, and the power of storytelling through compelling visuals and engaging messaging.

Competitor Analysis

While Nev doesn't have direct competitors, e360Digital will draw inspiration from industry benchmarks to ensure the website stands out in terms of design, functionality, and user experience. The focus will be on creating a unique and memorable online presence for Nev.

Content Strategy

The new website features organized content sections dedicated to Nev’s books, artwork, and personal journey. A flexible content management system is strong enough to empower Nev to update and adjust content as needed, with plans to implement a content calendar for better organization in the future.

User Experience (UX)

The primary focus of the website redesign is to provide users with a seamless browsing experience. Special attention will be given to the user journey, ensuring that visitors can easily explore Nev’s products and engage with his content. A dedicated “Artwork” page will prominently showcase Nev’s visual creations, offering visitors a glimpse into his creative process.

before

After the e360 touch!

Implementation

Visual Redesign

The website will undergo a visual overhaul, incorporating modern design elements and intuitive navigation to enhance user engagement.

Portfolio Showcase

A dedicated section will highlight Nev's books and artwork, with detailed descriptions and imagery to captivate visitors.

Content Management System

The website will undergo a visual overhaul, incorporating modern design elements and intuitive navigation to enhance user engagement.

Responsive Design

The website will undergo a visual overhaul, incorporating modern design elements and intuitive navigation to enhance user engagement.

Interactive Features

Interactive elements, such as video presentations and storytelling snippets, will be incorporated to engage visitors and deepen their connection with Nev's work.

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