Every page on your website needs optimization for search engines.

When it comes to ecommerce stores, it’s hard to find anything more important to optimize than product pages. Product pages are extremely significant because they are most likely to rank for very specific search phrases, also known as “long-tail keywords.”

If you sell rubber dog bones in green, you’re probably not going to have the long-tail keyword, “green rubber dog bone,” on your homepage. Instead, your ecommerce SEO strategy would focus on optimizing product pages for these appropriate long-tail keywords.

To ensure that your product pages earn a high ranking in search results, we’ll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It’s also a good idea to include the model number (if there is one) so you show up in searches for that, too.

Your product pages should also include images of the items you are selling.

Images offer value to users and search engines. For users, your images provide perspective on your product, from its size to its color to its uses. For search engines, your images offer insight into the context of your product page. It’s important to note, however, that it’s critical to optimize images for search engines. Google, as well as Bing, Yahoo, and other search engines, cannot “read” images. They rely on the image filename, image alt text, and nearby content to understand images.

That’s why our dedicated team optimizes your images for SEO.

Plus, we review each page of your website in-depth to ensure that you’re targeting long-tail keywords and that you’re not missing crucial SEO elements like title tags. The result is a product page that’s ready to convert consumers. Every website needs search engine optimization (SEO) love, but for ecommerce stores, product pages are the real crown jewels!

People get specific when searching online. Suppose, there is any person searching for ‘Natural Moisturizers for Lightweight Hydration with Organic Ingredients’ rather than ‘Natural Moisturizers.’ These are known as “long-tail keywords” and are gold of ecommerce store owners. Our expert team of SEOs research the best long-tail keyword phrases that give a clear description of the products you are selling and helping you to reach only the right customers.

First impression counts and the product page title is the first thing a potential customer is introduced to in search results. Yes, we will craft appealing titles that quickly captures the eye along with keywords that put the search engine in the picture of what you are selling.

This is where the marketers get to ‘sell’ the product, the description of the product is where you can get creative. We will develop well-formulated and highly ranked content that will include the right keywords that explains to the clients your product’s attributes, advantages and the distinct features that set your product apart from the rest.

An image is worth a thousand words, especially for online shoppers. We recommend using high-resolution images that showcase your products from multiple angles, highlighting size, color, texture, and potential uses. Thus, with high quality visuals the end user will have an enjoyable experience and the search engines will get the context they need.

Apart from the content each of product pages will also be checked ensuring all standard technical SEO factors such as the title tags and Meta descriptions are in order. This makes it easier for search engines to crawl through the page and place it on relevant search results.

Moreover, it means that our SEO team will evaluate each of the product pages and make sure that all the crucial elements for the long-tail keywords are included. The result? Landing pages that are effective not only in achieving the best ranking in the search engine results and in transforming window shoppers into patrons of your business!

SEO for ecommerce stores does not only mean keywords here and there, but also involving such factors as making the client feel comfortable while using the site, and not getting lost in its midst.

Suppose you are strolling into a building that has products thrown all over the place. Frustrating, right? That is the experience one gets with rather unstructured and confusing website mapping. We shall develop a clean and concise navigational menu that effectively directs clients to the pertinent product from whichever angle they view the store from.

Anything which can be linked should be linked; and your main product categories should be your navigation, easily viewable and categorizable. We will examine your product catalog and see to it that wherever these categories of products are placed, it should be easy to browse through.

Big categories look very generic and to be honest, they tend to overwhelm you. We will integrate clean subcategories on the main menu, which would function as instructions on how to find the desired products within each section. We will make good use of possible titles and subtitles, unification of the font style, and proper alignment of the website to look at both the laptop, the mobile, and tablet and without either preventing someone from scrolling down or making them annoyed at the scrolling.

For larger stores, breadcrumbs are a game-changer. These small links at the top of a page indicate to the visitors where they are on your site and allow them to easily return to the previous categories or the homepage.

Our team of ecommerce specialists will then review your website’s flow and navigation for each of the pages. We shall put into practice some of them to ensure that we have a good and appealing website navigation to ensure that visitors are not lost, but rather are well sorted and led all the way to buying a product. Friendly and intuitive navigation is also one of the key factors that have to be efficiently solved in order to enhance the general usability of the site. On the other hand, transparent navigation impacts positively on the fulfillment of the objectives related to the increase of the site’s SEO rank.

In the cutthroat world of ecommerce, standing out requires a secret weapon: original content that is usually written to correspond to the specific needs and demands of consumers and clients. It is the win scenario since it improves the status of the site on the search engine encouraging shoppers to visit the site.

The best part? Are you aware that the number of conversions can be doubled by content marketing? When you provide quality information that helps solve a query or offers information, users will look to you for more, which translates to business. Custom content helps firms to prioritize new product development to meet consumer needs; more than 60% of the users buy with companies that invest in custom content. Marketing with content shows that companies who embrace the technique have a four-time higher lead-to-customer conversion than companies that do not integrate the strategy into their marketing campaigns.

Ecommerce content marketing can be created through blogging because it is flexible with the posting frequency. The frequency could therefore start with as one or two quality posts in a week. Here are some compelling content formats to engage your audience:

• Discuss industry trends, introduce new products, or offer helpful tips relevant to your customers.
• Develop inspirational how to’s on the use of the product or its maintenance.
• To enable visitors to absorb and understand complicated information concerning your products or the industry that you operate in, use infographics.
• Organize yourself to write about the events, issues and trends relevant in your field.
• To some extent, the domains they target entail the creation of long-form materials, such as ebooks or white papers, that help you to become the industry expert.

Our team of professional writers and creative internet marketers will sit down with you to formulate a highly specific content marketing strategy that will work perfectly for your website. First, we will consult to choose the best type of content for improvements and then will collaborate to create it and make it seamlessly insert into your site.